Web Standards: Introduction and Mission

Web identity standards define minimum requirements for the look, feel, and functionality of all official University of Oregon websites. These standards fall under the umbrella of the University of Oregon’s overall publications standards, with which all websites must comply. This web guide is for anyone who creates or maintains official University of Oregon websites.


University of Oregon websites must meet professional standards in content, usability, and accessibility. These standards of uniformity offer tremendous advantages to the University of Oregon community and to those who use any and all UO websites. A robust and uniform web presence

  • Provides improved usability, making pages within the “uoregon” domain more welcoming.
  • Allows for the web to function as the central tool in UO branding.
  • Conforms to international standards for accessibility.
  • Maximizes efficiency in design, development, maintenance, and collaboration.
  • Makes the university more able to quickly adapt to and apply improving technologies.

By simplifying the user experience, UO web standards create a welcoming university environment on the web, while also improving usability of University of Oregon websites. With standardization, users are not required to learn a new navigation scheme or labeling system every time they visit a different site within the UO’s web domain. Standards also streamline web design and development, shifting the focus of UO faculty and staff members to the most important part of the university’s web presence: the content.

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