Live Tweeting an event, especially one that's live streamed, is a great way to engage an audience in a conversation. It's also a time commitment, so you want to be sure to do it well and to find a way to measure your success.
A quick Google site search (going to google.com and typing in site:uoregon.edu) shows that Google is indexing 3.55 million pages in the University of Oregon's domain, and that's not counting classroom and business applications, which are password protected, or even pages at UO Athletics, goducks.com.
Cosmic is a website theme for the Drupal content management system.
Cosmic is developed by Digital and Social Media Communications (formerly web communications) to aid departments on campus in creating quality websites. Cosmic allows departments with limited designer access or simpler needs to produce visually appealing web content.