Make your web work strategic

We're all pushed for time. That means we have to ensure that what we do matters. When it comes to the web how do you do that? You communicate strategically.

The difference between communicating and communicating strategically comes down to four things:

  • Goals.
  • Objectives.
  • Strategies.
  • Tactics.

The presentation embedded in Flash below uses the UO's Celebrating Champions effort as an example of how to plot your strategy.