ODT Class

Drupal Basics part one

Web communications is part of a Drupal Basics training organized by Organizational Development and Training, which brought expert trainer Sher Fenn from Oregon State. The training will ultimately be available on video, but for now here are slides from the web communications portion of the presentation.

 

A single paragraph can save your site

Just like the young childless couple who buys a four-bedroom house in the right school district, you have to think of the future when you’re planning or replanning your site.

That doesn’t mean you blow your budget on custom css and programming, the digital equivalent of marble floors and gold-plated faucets.

Think of it more like preparing for the elements with insulation that’ll keep you warm in the winter and cool in the summer.

Session I: Never say "click here"

Among the many topics we'll cover in our Organizational Development and Training course on web communications are the four basics of writing for the web.

A matter of strategy, audience

This cartoon has hit my inbox 20 or 30 times since it came out last summer from xkcd. It’s taken me several months to think up a constructive response.

Before you start drawing diagrams about what shouldn’t be on your homepage, be it for an entire university, a department, school, college or program, you need to identify the very people you’re trying to reach.

Web has evolved beyond masters

Over the years, management of web work has evolved away from what some once called a “web master.” Now, web responsibilities are really split among several roles.

Social media and other free tools

One in every four page views in the United States is on Facebook. That equates to one in every ten Internet visits, according to recent studies reported on Mashable.

That’s why you might want to get your communications involved on Facebook.

Write well: follow the TurboTax example

In the 21st Century, the only sure things in life are death, taxes and writing for the web.

OK, so that’s probably a little strong. Might throw email in there, too. But what can doing your taxes teach you about writing for the web?

A lot, if you use something like TurboTax. If you’re not familiar with the product, it is a web-based application that walks you step by step through your taxes. The program asks questions and collects data in bite-sized pieces, essentially allowing many of us to click through our taxes in a weekend morning.

Planning and wireframes

Wire what? Wireframes are basic graphic representations of your content.

In Session II of Getting Word Out on the Web we’ll talk about how to plan your site with a mission paragraph and a wireframe.

Hammer this out first. Then do the graphic design. All too often, web planning efforts focus on graphic design without thinking of strategic missions of their site, who the site will serve and, most importantly, what the site needs to do.

A championship day for all

The University of Oregon received unprecedented national exposure during the lead-up to the BCS National Championship in early 2011. To help focus that attention on the UO’s accomplishments in the classroom, the university launched an integrated communications effort known as Celebrating Champions. This communication program relied heavily on multimedia and social media content and focused on:

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