Social Media

The University of Oregon has one of the one of the nation’s largest higher education social media brands. Our reach extends to prospective students and parents, current students, donors, alumni, and fans.

Connect with Us!

Don’t miss out on what’s happening at #UOregon. Join the conversation with us on social media.

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For a list of Facebook, Twitter, and YouTube accounts for schools, colleges, departments, etc., on campus, visit the A-Z Index.


Our Hashtags

Not your average number sign. The University of Oregon uses a series of hashtags in an effort to uniformly catalog the university’s most important stories. Here are the most common:

  • #UOregon
    This is our primary, catch-all hashtag for stories and news about our university, and also can be used as shorthand for “University of Oregon.”

  • #HowDucksLive
    Used by @UOHousing, the official Twitter account of UO Housing, to spotlight what it’s like to live on our campus. Sample Tweet

  • #CallMeADuck
    Used by @CallMeADuck, the official Twitter account of UO Students, as well as by prospective and current students. Sample Tweet

  • #GoDucks
    A very popular hashtag associated with and commonly used by @GoDucks, the official Twitter account of UO Athletics. We use it on our main accounts when promoting or celebrating sporting events.

  • #UOFall, #UOWinter, #UOSpring, #UOSummer
    We use these with scenic shots of campus life to highlight the changing seasons.

  • #DucksofUO
    This hashtag is used mostly by our social media team on Instagram for short, social profiles of students, faculty and staff. These include a photo, a quote, a name and brief biographical information. Sample Instagram

  • #AcademicDucks
    We’re using this hashtag in connection with a series of videos about our schools and colleges. Sample Instagram

  • #DucksonBreak, #RoadtoUO
    Used for campaigns for what Ducks are up to over winter and spring breaks, and when they are returning to campus in the fall. We promote the hashtags, encourage people to use it, then compile the results using Storify, a tool for aggregating social media posts.

  • #RandomFunHashtags
    We also throw in various made-up hashtags, like #YouGotThis, #Habitat, #ItsJustRain. 


Work With Us

Social media is a powerful and important way to communicate with your audience. Need help finding your social media voice? Want to promote your event on the UO’s main social media channels?

Your social media content should maintain authenticity and a human voice using engaging content and a give-and-take with users. The most engaging content is frequently spontaneous, such as a photo from a hailstorm at a baseball game on Facebook/Instagram or congratulating recently accepted students on Twitter.

Make the most of your messages by leveraging the power of the university brand in all you share. The Digital Communications team can offer expertise on social media strategies big and small.

Want to get social? Contact Tim Christie at timc@uoregon.edu for more information.


Social Media Best Practices

Keep it social: Listen and learn.

Social media success depends on sharing, listening and interacting. Although the University of Oregon is an academic institution, it should not feel “institutional” on social media. Be friendly, conversational and down to earth; actively engage with users.

Some of our best social media campaigns come from watching what Ducks do on their own.

Act as one university.

Get more out of your tweet. One of the strengths of the University of Oregon’s social media presence is its vast breadth and reach. Retweet other university accounts to not only share information but to introduce users to other university accounts. Use our hashtags not only on social media but also on Oregon-themed promotions to keep the conversation going. Collaboration allows us to have the biggest impact and pack the most punch.

Timing matters.

What's the best way to get big interaction on social media? Timeliness. Often the best-received content is carefully planned and timed. Craft your messages around what people are actively talking about when they are talking about it. Know the days and times when most people are active on the various social media platforms.