For Communicators

This section is designed for university communicators who participate in their department's web presence. It guides you through the website design / redesign and development process and helps to train you on the Drupal platform.

What people are saying about website design and usability...

“Most businesses redesign their websites based on what they think will look good. This is the wrong approach. Instead, you need to think of how your potential customers will interact with the site.” – Justin Beegel

“Ultimately, users visit your website for its content. Everything else is just the backdrop.” – Jakob Nielsen

“If the user can't use it, it doesn't work.” – Susan Dray

“If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?” – Jakob Nielsen

“User-centered design means working with your users all throughout the project.” — Donald Norman

“If you don’t talk to your customers, how will you know how to talk to your customers?” — Will Evans

“Constructive criticism during the design process is necessary and most designers appreciate it, but if you suggest some changes, you should have good reasons to do so. Saying ‘I don’t like that part’ is not a good reason because the website should not be designed for you. It should be designed for your users.” – Harris Bacic

“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” — Whitney Quesenbery

“If there’s a ‘trick’ to it, the UI [user interface] is broken.” – Douglas Anderson

“At the end of the day is how the user remembers the experience.” — Shawn Borsky

“Don't make me think.” ― Steve Krug

“Great web design without functionality is like a sports car with no engine.” ― Paul Cookson

“Get rid of half the words on each page, then get rid of half of what’s left.” ― Steve Krug

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann

 “If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.” ― Steve Krug

“People always ask, ‘What do you think of my site?’ I want to say back to them, ‘Who cares what I think. Does it meet your site requirements? Has it been tested? Has each requirement been validated? Are your site guidelines being adhered to?’” — Kim Krause