If the web is the university's digital front door, a user-centered approach shows how we welcome visitors. The UO-branded elements are created to be useful for different audiences while ensuring a consistent experience and brand identity across all UO websites.

The following project kickoff resources provide you with a basic instructions on how to conduct key user experience activities when creating a new or revising and existing UO-branded website.

Content Audit

A content audit helps you determine if your content is relevant — both to users and to your departmental goals.

Comparative Analysis

When planning a new website or a website redesign, it is often helpful to review and test your comparator’s approaches to similar web pages and content.

User Research

Here are some user experience activities you can conduct during the Discovery and Define phases of a project in order to understand and communicate user and stakeholder need.

Information Architecture

Learn some of the steps for building your sites overall structure including how information will be organized and labelled.

Content Mapping

This activity allows you to align your current content with user and stakeholder needs and identify gaps where new content should be created.

Content Creation

Before jumping into design, the next step is creating the text, headers, and instructions which guide the user experience.

Wireframes:

Learn to communicate your page-level information and interaction design through wireframes.

Measuring Success:

With your project ready to launch, now is the time to utilize benchmarks you’ve established to create a plan for measuring success.