If the web is the university's digital front door, then a user-centered approach defines how we treat our guests. The UO-branded elements are designed to provide maximum utility for various audiences visiting UO websites while maintaining a consistent experience and established university brand identity across sites.

The following project kickoff resources provide you with a basic instructions on how to conduct key user experience activities when creating a new or revising and existing UO-branded website.

Content Audit:  A content audit helps you determine if your content is relevant — both to users and to your departmental goals.

Comparative Analysis: When planning a new website or a website redesign, it is often helpful to review and test your comparator’s approaches to similar web pages and content.

User Research: Here are some user experience activities you can conduct during the Discovery and Define phases of a project in order to understand and communicate user and stakeholder need.

Information Architecture: Learn some of the steps for building your sites overall structure including how information will be organized and labelled.

Content Mapping: This activity allows you to align your current content with user and stakeholder needs and identify gaps where new content should be created.

Content Creation: Before jumping into design, the next step is creating the text, headers, and instructions which guide the user experience.

Wireframes: Learn to communicate your page-level information and interaction design through wireframes.

Measuring Success: With your project ready to launch, now is the time to utilize benchmarks you’ve established to create a plan for measuring success.