Your Drupal website managed by University Communications contains a Google Analytics tracking code. You can use Google Analytics to help you understand your users and better evaluate your website, email, and social media performance.

Note: Google retired Universal Analytics (UA) on July 1, 2023 and Google has removed all past UA analytics data. If you did not back up your site's old UA data, a selected few sites were backed up. If your site is not among those few sites, we are unable to assist you in recovering any of that lost data. The current version of Google Analytics is Google Analytics 4 (GA4).

Getting Access

If you would like Google Analytics access and don’t already have permissions to see that data, the site owner will need to Submit a request for support. The request will need the following:

• The specific website, or websites, for the requested analytics access
• The @uoregon.edu (UO) email account of the person, or persons, who will be granted the analytics access

If we attempt to add an @uoregon.edu email to a Google Analytics account and it is not recognized as a valid Google account, the user will need to make a new Google account using their @uoregon.edu email address.

If we attempt to add the @uoregon.edu email address and it is already associated with another account (such as an @Gmail.com address) the following steps will need to happen in this order:

1. Follow the instructions for how to "Remove alternate email addresses" on Google's alternate email addresses help page
2. Sign up for a new Google account on the Google Account creation page
3. Update the Support request ticket to let us know that the new Google account has been created for the requested @uoregon.edu email
4. We will add the new @uoregon.edu email to the Google Analytics account

Logging In

Once you have permissions for your Google Analytics account, you can log in at analytics.google.com and/or download the apps from Google Play (Android) or the App Store (iOS) to view your analytics data. If we manage your analytics accounts, both older Universal Analytics and newer GA4 accounts should have your site's name for the account. The GA4 analytics will have - GA4 at the end to allow you to differentiate between the two types of accounts.

Using Google Analytics

Universal Analytics

For additional information on using Google's Universal Analytics, check out the Google Analytics Academy and sign up for one of their online courses, or refer to the Google Analytics Help Center.

GA4 Analytics

For additional information on using Google's GA4 Analytics, check out the Google Skillshop Platform and sign up for one of their online courses, or refer to one of the Google GA4 Analytics Help Pages. If you are already familiar with how the older Universal Analytics worked, you may find the Google UA to GA4 Comparison page to be helpful for interpreting your newer GA4 data.