Google Analytics

Graphic visualizing analytics graphs and charts

Your Drupal website managed by University Communications contains a Google Analytics tracking code. You can use Google Analytics to help you understand your users and better evaluate your website, email, and social media performance.

Note: Google retired Universal Analytics (UA) on July 1, 2023 and Google has stated that they will be removing all past UA analytics data on July 1, 2024. The current version of Google Analytics is Google Analytics 4 (GA4).

Getting Access

If you would like access to your Google Analytics data and don’t already have permissions, have your site owner submit a request for support and specify which website you should be granted analytics access to, as well as the Google account you would like to add to the analytics account. If your email is not a Google account, make a Google account using your email address.

Logging In

Once you have permissions for your Google Analytics account, you can log in at and/or download the apps from Google Play (Android) or the App Store (iOS) to view your analytics data. If we manage your analytics accounts, both older Universal Analytics and newer GA4 accounts should have your site's name for the account. The GA4 analytics will have - GA4 at the end to allow you to differentiate between the two types of accounts.

Using Google Analytics

Universal Analytics

For additional information on using Google's Universal Analytics, check out the Google Analytics Academy and sign up for one of their online courses, or refer to the Google Analytics Help Center.

GA4 Analytics

For additional information on using Google's GA4 Analytics, check out the Google Skillshop Platform and sign up for one of their online courses, or refer to one of the Google GA4 Analytics Help Pages. If you are already familiar with how the older Universal Analytics worked, you may find the Google UA to GA4 Comparison page to be helpful for interpreting your newer GA4 data.